April 3, 2026
.png)
The wine world is evolving, consumer expectations are changing, international markets are transforming, and traditional French wine codes are being reinvented. In this context, Yvan et Co took a bold step: rethinking French wine to match today’s desires.
Yvan et Co establishes itself as a new reference for modern French wine. More than just a brand, it embodies a movement: “French Liberté,” where quality and the joy of sharing take precedence over the prestige of the label.
The brand has chosen its path: no grand appellations, far from traditional codes and beyond regional borders, offering wine consumption without constraints.
Originally designed for those seeking simplicity in daily life, sharing, and modernity, Yvan et Co has adapted to new consumption habits.
Wines that naturally belong at a last minute aperitif, a barbecue with friends, a family lunch, or an evening spent putting the world to rights. Wines that create moments, connections, and conviviality. Bottles opened for the simple pleasure of being together, to laugh, share, and create memories.
Modernity and freedom go hand in hand with responsibility: Yvan & Co acts to reduce its environmental impact with lighter bottles, recycled cartons, and eco-friendly labels. Every choice is designed to protect the planet while ensuring the quality of the wines and the pleasure of savoring them.
The Yvan et Co range revolves around five emblematic grape varieties. The brand focuses on clear and vibrant flavor profiles that highlight the French terroir at its best. These wines are crafted for simple, enjoyable moments of sharing.
Even at launch, quality is already recognized with an award for one of them:
The launch of Yvan et Co marks a clear break with traditional wine codes, reflected in a strong and modern visual identity that grabs attention at first glance.
No conventions here: iconic French clichés are revisited with humor, freshness, and boldness. A sleek, original logo, colorful labels, and eye-catching designs turn each bottle into a standout object. While these wines impress with their taste, their packaging also leaves a lasting impression.
Yvan et Co is the wine that dares, stands out, and reinvents the French art of living with lightness, modernity, and boldness, offering an authentic journey through the French terroir in every bottle.
So, are you tempted?