February 27, 2025
Wine Paris 2025 once again brought together the entire global wine industry, confirming its status as a must-attend event for wine professionals. With more than 52,000 visitors and 3,500 exhibitors from 54 countries, this year's show highlighted the key trends that will influence the wine business in the years to come.
Faced with growing consumer demand for products that respect the environment, French producers were there. Organic, biodynamic and HVE (High Environmental Value) wines were the focus of the show.
A key figure: 75% of international buyers surveyed at the show said that sustainability was an essential criterion in their choice of wines.
For importers and wine merchants, this trend represents an unmissable opportunity to adapt to new market expectations.
While wine consumption among young adults is declining, the low-alcohol wine segment continues to grow. Several French wine houses took advantage of Wine Paris 2025 to present their innovations in this field. These included Vinescence, from the Beaujolais region, with its Brouilly Low Alcohol, and Les Costières de Pomérols, from the Languedoc region, with its new baby, Picpoul Low Alcohol.
A booming market: sales of non-alcoholic wines in Europe have risen by 30% in one year.
This trend paves the way for a renewed offer and diversification of the range to reach new customers.
While the great classics remain firm favourites, Wine Paris 2025 has brought lesser-known terroir wines back into the spotlight. Wines from the Jura, Savoie and Languedoc-Roussillon regions caught the eye of importers looking for new benchmarks to stand out from the crowd. The richness and diversity of France's terroirs now offer a wealth of opportunities for professionals looking to add something new to their catalogue.
More and more international buyers are interested in these emerging appellations, attracted by their authenticity and value for money. Local producers, often on a human scale, are promoting traditional winemaking methods and a commitment to sustainable viticulture in line with new market expectations.
A strong trend: online searches for Jura wines will increase by 40% by 2024.
This rise can be explained by a growing interest in wines with a strong regional identity, able to tell a unique story to consumers. An opportunity not to be missed by wine merchants and importers looking for exclusivity!
Another striking fact is that the premium rosé segment continues to gain ground on international markets, particularly in the United States and Asia. The major French houses are presenting more complex and structured cuvées aimed at gourmet consumption.
Forecast: By 2027, the global market for premium rosé wines could reach €3.5 billion.
Wine Paris 2025 has confirmed that the wine sector is moving towards values of sustainability, innovation and diversification. For wine merchants and importers, understanding these new dynamics is essential if they are to remain competitive and meet consumer expectations.
Would you like to enhance your range with French wines that reflect market trends?
Learn more about Wine Paris 2025 and future trends: